Software vendors often market their applications using a wide array of buzzwords and acronyms. Even in a relatively focused area such as Supply Chain Management (SCM), there are literally dozens of terms used to describe an application without really helping a potential customer understand what it does. BI, SOA, SCEM, SCPM (not to be confused with SCpM), EDM, OBI, BAM – the list goes on and on with most terms having multiple conflicting definitions that usually correlate closely with the product that is being sold. Our Insight vision statement explains in clear terms exactly what our product does and how it can help your organization by getting the right information into the hands of the right people. It also includes descriptions of the common acronyms and buzzwords you are likely to encounter from other vendors and explains exactly where our Insight application fits.

If you are interested in moving beyond the hype of buzzwords and learning about how an application can really help you, check out part 1 of the Insight vision statement, published here in the latest About.com Logistics/Supply Chain newsletter. To get the entire document and find out more about Blue Sky, send us an e-mail at info@blueskylogistics.com. Or, you can call Steve Hensley or Randy Marble at 214.941.1000 and they’ll answer all of your questions.